Maker & problem solver.
A little about me
I'm a Designer. Whether you want to call it UI, UX, Product, Interaction... It doesn't matter - I solve problems and craft usable and beautiful digital products. I would like to think that I adhere to the same principles as other great designers like Dieter Rams, and Josef Müller Brockmann, but there is still so much to learn. And that's a good thing.
Dec 2016 - Jan 2017 (freelance)
Part of a team working on a very complex fintech product for a large media organisation. My responsibilities here included wireframing, sketching, UI Design, and research. I finished up at Reason early due to starting my own personal venture. The final deliverable handed over was a partially completed end to end user journey which was able to be user tested.
Nov 2016 - Dec 2016 (freelance)
I worked alongside the founders of The Sleep School, Dr. Guy Meadows, and Adrian Baxter, to help them unify their business, and refine their product offering into a cohesive experience. During the time I was there we redesigned their brand, designed an entirely new online experience (Desktop & Mobile), and laid the foundations for their native offering with a companion hybrid app for their newly developed online course.
Case study available here →
Nov 2013 - Nov 2016 (permanent)
During my time at lastminute.com I helped grow the company's digital presence to include the initial hotels app, launched in March 2014 on both iOS and Android - and shut down in November 2015 as the company was purchased by Bravofly Rumbo Group. After the purchase, I became the Lead Native Designer for the newly formed lastminute.com group, and it was my job to deliver the refocused vision for the companies' future native products, which are linked below.
For over a year now I've been involved in the FramerJS community, helping organise meetups here in London as well as mentoring attendees at meetups. FramerJS has had a remarkable impact on the work I do, allowing me to iterate on many complex interactions without any engineering effort.
"Rhys is a well rounded product designer with a fantastic and genuine understanding of what it means to be user focused. As my first dedicated design hire for the mobile team at lastminute.com his attitude, enthusiasm and knowledge had a huge, positive impact on the way the business views and understands mobile design, impacting product decisions across the group."
- Neil Dare-Wiliams, Director of Design for lastminute.com
"Everything that Rhys delivered whilst I worked alongside him was always backed up with a sound understanding of the business need and rationale, which made my job as BA a lot easier. Along side that, Rhys is a great team player and fun to work with. I would not hesitate to recommend him or work with him again"
- John Petrie, Business Analyst HSBC
"He always puts the customer / users first, thinking widely in what a customer could do and how the experience using the product could be - On top of that, he is able to provide us with animations coded in Framer, which are really useful not only for us developers but product owners and stakeholders, to have a clear idea of what is going to be built and what the product will look like."
- Luis Fernandez, Senior Android developer for Metro Bank