Rhys Merritt
Maker & problem solver.

A little about me

I'm a Designer. Whether you want to call it UI, UX, Product, Interaction... It doesn't matter - I solve problems and craft usable and beautiful digital products. I would like to think that I adhere to the same principles as other great designers like Dieter Rams, and Josef Müller Brockmann, but there is still so much to learn. And that's a good thing.

Case studies available for download

    Giflit available here →          The Sleep School available here →          Curious app  available here →

    Project overviews

    While I have included brief explanations of my role within each of the work examples shown, I can not show the process that went in to creating each of them out of respect for the clients I have worked with.

    Product Design

    Dec 2016 - Jan 2017 (freelance)

    Part of a team working on a very complex fintech product for a large media organisation. My responsibilities here included wireframing, sketching, UI Design, and research. I finished up at Reason early due to starting my own personal venture. The final deliverable handed over was a partially completed end to end user journey which was able to be user tested.

    Product Design

    Nov 2016 - Dec 2016 (freelance)

    I worked alongside the founders of The Sleep School, Dr. Guy Meadows, and Adrian Baxter, to help them unify their business, and refine their product offering into a cohesive experience. During the time I was there we redesigned their brand, designed an entirely new online experience (Desktop & Mobile), and laid the foundations for their native offering with a companion hybrid app for their newly developed online course.

    Case study available here →

    Product Design

    Nov 2016 (freelance)

    I worked with the team at Rota.com for a week to help design major new features for an upcoming overhaul to their SaaS platform. The output from the week was a clearly defined, extensive prototype that can be updated, and user tested.

    Product Design

    Nov 2013 - Nov 2016 (permanent)

    During my time at lastminute.com I helped grow the company's digital presence to include the initial hotels app, launched in March 2014 on both iOS and Android - and shut down in November 2015 as the company was purchased by Bravofly Rumbo Group. After the purchase, I became the Lead Native Designer for the newly formed lastminute.com group, and it was my job to deliver the refocused vision for the companies' future native products, which are linked below.

    iOS App Store
    Google Play Store

    Advanced prototyping

    For over a year now I've been involved in the FramerJS community, helping organise meetups here in London as well as mentoring attendees at meetups. FramerJS has had a remarkable impact on the work I do, allowing me to iterate on many complex interactions without any engineering effort.

    Colour pairing
    Weather module
    Spotify offline mode


    "Rhys is a well rounded product designer with a fantastic and genuine understanding of what it means to be user focused. As my first dedicated design hire for the mobile team at lastminute.com his attitude, enthusiasm and knowledge had a huge, positive impact on the way the business views and understands mobile design, impacting product decisions across the group."

    - Neil Dare-Wiliams, Director of Design for lastminute.com

    "Rhys was a pleasure to work with. His designs were both creative and sensible. He's a good team player and had a keen eye for detail"

    - Tim Wright, Facebook software engineer

    "Everything that Rhys delivered whilst I worked alongside him was always backed up with a sound understanding of the business need and rationale, which made my job as BA a lot easier. Along side that, Rhys is a great team player and fun to work with. I would not hesitate to recommend him or work with him again"

    - John Petrie, Business Analyst HSBC

    "Rhys is a problem solver. From a vague business idea, he can create an innovative user experience. He also speaks "Tech" - He is the perfect bridge between Idea and Execution"

    - Idriss Juhoor, Director of iOS Workshop

    "He always puts the customer / users first, thinking widely in what a customer could do and how the experience using the product could be - On top of that, he is able to provide us with animations coded in Framer, which are really useful not only for us developers but product owners and stakeholders, to have a clear idea of what is going to be built and what the product will look like."

    - Luis Fernandez, Senior Android developer for Metro Bank

    "Rhys is one of the most intelligent and talented designers I've had the pleasure of working with. His attention to detail is excellent and he demands only the highest of standards when it comes to his work and that of others."

    - James Clarke, UX Designer for lastminute.com

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